First North American Workshop on Historical Research in Marketing : proceedings of a conference held at Michigan State University, East Lansing, Mich., June 1983 with the support of the American Marketing Association /

Bibliographic Details
Corporate Authors:	North American Workshop on Historical Research in Marketing East Lansing, Mich., American Marketing Association
Other Authors:	Hollander, Stanley C. (Stanley Charles), 1919-2004, Savitt, Ronald
Format:	Conference Proceeding Book
Language:	English
Published:	East Lansing, Mich. : Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University, [1983]
Subjects:	Marketing research > History > Congresses. Marketing > History > Congresses.

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