APA (7th ed.) Citation

North American Workshop on Historical Research in Marketing East Lansing, Mich, American Marketing Association, Hollander, S. C., & Savitt, R. (1983). First North American Workshop on Historical Research in Marketing: Proceedings of a conference held at Michigan State University, East Lansing, Mich., June 1983 with the support of the American Marketing Association. Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University.

Chicago Style (17th ed.) Citation

North American Workshop on Historical Research in Marketing East Lansing, Mich, American Marketing Association, Stanley C. Hollander, and Ronald Savitt. First North American Workshop on Historical Research in Marketing: Proceedings of a Conference Held at Michigan State University, East Lansing, Mich., June 1983 with the Support of the American Marketing Association. East Lansing, Mich.: Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University, 1983.

MLA (9th ed.) Citation

North American Workshop on Historical Research in Marketing East Lansing, Mich, et al. First North American Workshop on Historical Research in Marketing: Proceedings of a Conference Held at Michigan State University, East Lansing, Mich., June 1983 with the Support of the American Marketing Association. Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University, 1983.