APA (7th ed.) Citation

Heighton, E. J., & Cunningham, D. R. (1984). Advertising in the broadcast and cable media (2nd ed.). Wadsworth Pub. Co..

Chicago Style (17th ed.) Citation

Heighton, Elizabeth J., and Don R. Cunningham. Advertising in the Broadcast and Cable Media. 2nd ed. Belmont, Calif.: Wadsworth Pub. Co., 1984.

MLA (9th ed.) Citation

Heighton, Elizabeth J., and Don R. Cunningham. Advertising in the Broadcast and Cable Media. 2nd ed. Wadsworth Pub. Co., 1984.