Advertising in the broadcast and cable media /

Bibliographic Details

Main Author:	Heighton, Elizabeth J.
Other Authors:	Cunningham, Don R.
Format:	Book
Language:	English
Published:	Belmont, Calif. : Wadsworth Pub. Co., [1984]
Edition:	2nd ed.
Series:	Wadsworth series in mass communication.
Subjects:	Broadcast advertising. Cable television advertising.