Generics : their development in grocery retailing and the reactions of consumers /

Bibliographic Details

Main Author:	Sheath, Katherine J.
Corporate Author:	University of Manchester. Department of Management Sciences
Other Authors:	McGoldrick, Peter J.
Format:	Book
Language:	English
Published:	Manchester, England : Dept. of Management Sciences, University of Manchester Institute of Science and Technology, 1981.
Subjects:	Grocery trade. Brand name products.