Cover Image

Marketing decision making : a model-building approach /

Bibliographic Details
Main Author: Lilien, Gary L., 1946-
Other Authors: Kotler, Philip
Format: Book
Language:English
Published: New York : Harper & Row, [1983]
Subjects:
Marketing > Decision making > Mathematical models.
Description
Item Description:Revised edition of: Marketing decision making / Philip Kotler. [1971].
Includes indexes.
Physical Description:xx, 875 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 809-858.
ISBN:0060440767