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Marketing decision making : a model-building approach /

Bibliographic Details
Main Author: Lilien, Gary L., 1946-
Other Authors: Kotler, Philip
Format: Book
Language:English
Published: New York : Harper & Row, [1983]
Subjects:
Marketing > Decision making > Mathematical models.

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Holdings details from Remote Storage
Call Number: HF5415.135 .L54 1983
 
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HF5415.135 .L54 1983 Available