APA (7th ed.) Citation

Lilien, G. L., & Kotler, P. (1983). Marketing decision making: A model-building approach. Harper & Row.

Chicago Style (17th ed.) Citation

Lilien, Gary L., and Philip Kotler. Marketing Decision Making: A Model-building Approach. New York: Harper & Row, 1983.

MLA (9th ed.) Citation

Lilien, Gary L., and Philip Kotler. Marketing Decision Making: A Model-building Approach. Harper & Row, 1983.