Cover Image

Essentials of marketing research /

Bibliographic Details
Main Author: Hartley, Robert F., 1927-
Other Authors: Prough, George E., Flaschner, Alan B.
Format: Book
Language:English
Published: Tulsa, Okla. : PennWell Books, [1983]
Series:PennWell marketing and management series.
Subjects:
Marketing research.
Description
Physical Description:x, 566 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:087814241X