The marketing controller concept : an inquiry into financial/marketing relationships in selected consumer companies /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute, [1970?]
[date of publication not identified]
|
| Series: | Special report (Marketing Science Institute)
|
| Subjects: |
| Item Description: | "Summary of the highlights of a doctoral thesis prepared for the New York University Graduate School of Business Administration". |
|---|---|
| Physical Description: | 44, xi pages : illustrations ; 28 cm. |
| Bibliography: | Includes bibliographical references. |