The marketing controller concept : an inquiry into financial/marketing relationships in selected consumer companies /

Bibliographic Details
Main Author:	Goodman, Sam R., 1930-
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, [1970?] [date of publication not identified]
Series:	Special report (Marketing Science Institute)
Subjects:	Marketing > Management. Business enterprises > Finance.

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