Cover Image

Marketing effectiveness : insights from accounting and finance /

Bibliographic Details
Other Authors: Shapiro, Stanley J., Kirpalani, V. H. (Vishnu H.), 1928-
Format: Book
Language:English
Published: Boston : Allyn and Bacon, [1984]
Subjects:
Marketing > Management.
Description
Physical Description:xvii, 542 pages : illustrations
Bibliography:Includes bibliographies and index.
ISBN:0205079946 :