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Marketing effectiveness : insights from accounting and finance /

Bibliographic Details
Other Authors: Shapiro, Stanley J., Kirpalani, V. H. (Vishnu H.), 1928-
Format: Book
Language:English
Published: Boston : Allyn and Bacon, [1984]
Subjects:
Marketing > Management.

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Holdings details from Remote Storage
Call Number: HF5415.13 .M345 1984
 
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HF5415.13 .M345 1984 Available