Cover Image

Fundamentals of modern marketing /

Show other versions (1)
Bibliographic Details
Main Author: Cundiff, Edward W.
Other Authors: Still, Richard Ralph, 1921-, Govoni, Norman A. P.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1976]
Edition:2d ed.
Subjects:
Marketing.
Description
Physical Description:xii, 484 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0133412482 :