Fundamentals of modern marketing /

Bibliographic Details

Main Author:	Cundiff, Edward W.
Other Authors:	Still, Richard Ralph, 1921-, Govoni, Norman A. P.
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1976]
Edition:	2d ed.
Subjects:	Marketing.