Cover Image

A managerial introduction to marketing /

Show other versions (2)
Bibliographic Details
Main Author: Staudt, Thomas A.
Other Authors: Taylor, Donald A. (Donald Arthur), 1923-2006, Bowersox, Donald J.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1976]
Edition:3d ed.
Subjects:
Marketing > Management.
Industrial management.
Marketing research.
Description
Physical Description:xiv, 594 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies and index.
ISBN:0135501865 :