A managerial introduction to marketing /

Bibliographic Details
Main Author:	Staudt, Thomas A.
Other Authors:	Taylor, Donald A. (Donald Arthur), 1923-2006, Bowersox, Donald J.
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1976]
Edition:	3d ed.
Subjects:	Marketing > Management. Industrial management. Marketing research.

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