Market segmentation by consumer perception : a case study in Mexico /

Bibliographic Details
Main Author:	Gonzalez-Arce, Jorge F.
Format:	Book
Language:	English
Published:	East Lansing, Mich. : Division of Research, Graduate School of Business Administration, 1975
Series:	MSU international business and economic studies.
Subjects:	Market segmentation. Marketing research > Mexico. Consumers > Mexico.

Description
Physical Description:	xviii, 134 pages : illustrations ; 23 cm.
Bibliography:	Bibliography: pages 129-134.
ISBN:	0877441243 :