Market segmentation by consumer perception : a case study in Mexico /

Bibliographic Details
Main Author:	Gonzalez-Arce, Jorge F.
Format:	Book
Language:	English
Published:	East Lansing, Mich. : Division of Research, Graduate School of Business Administration, 1975
Series:	MSU international business and economic studies.
Subjects:	Market segmentation. Marketing research > Mexico. Consumers > Mexico.

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