APA (7th ed.) Citation

Gonzalez-Arce, J. F. (1975). Market segmentation by consumer perception: A case study in Mexico. Division of Research, Graduate School of Business Administration.

Chicago Style (17th ed.) Citation

Gonzalez-Arce, Jorge F. Market Segmentation by Consumer Perception: A Case Study in Mexico. East Lansing, Mich.: Division of Research, Graduate School of Business Administration, 1975.

MLA (9th ed.) Citation

Gonzalez-Arce, Jorge F. Market Segmentation by Consumer Perception: A Case Study in Mexico. Division of Research, Graduate School of Business Administration, 1975.