Cover Image

Multiattribute decisions in marketing: a measurement approach

Bibliographic Details
Main Authors: Green, Paul E., Wind, Yoram (Author)
Format: Book
Language:English
Published: Hinsdale, Ill., Dryden Press [©1973]
Hinsdale, Ill. : Dryden Press, [1973]
Series:Editors' series in marketing (Dryden Press)
Subjects:
Decision making.
Decision making
Description
Physical Description:xvii, 396 pages illustrations 24 cm.
Bibliography:Includes bibliographical references (pages 374-387).
ISBN:0030919150