Multiattribute decisions in marketing: a measurement approach

Bibliographic Details

Main Authors:	Green, Paul E., Wind, Yoram (Author)
Format:	Book
Language:	English
Published:	Hinsdale, Ill., Dryden Press [©1973] Hinsdale, Ill. : Dryden Press, [1973]
Series:	Editors' series in marketing (Dryden Press)
Subjects:	Decision making. Decision making