Brand strategy in United States food marketing ; Perspective on food manufacturers' and distributors' brands in the United States /
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| Format: | Book |
| Language: | English |
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Boston :
Division of Research, Graduate School of Business Administration, Harvard University,
1967.
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| Item Description: | "Papers delivered [at a symposium organized under the auspices of the Institute of International Commerce] at the 2nd International Food Products Exposition Congress, Paris, France, November 17, 1966." |
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| Physical Description: | vii, 86 pages : illustrations ; 21 cm. |
| Bibliography: | Bibliographical footnotes. |