Brand strategy in United States food marketing ; Perspective on food manufacturers' and distributors' brands in the United States /

Bibliographic Details
Main Author:	Applebaum, William, 1906-
Corporate Author:	Institute of International Commerce
Other Authors:	Goldberg, Ray Allan, 1926-
Format:	Book
Language:	English
Published:	Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1967.
Subjects:	Grocery trade > United States. Chain stores > United States. Brand name products > United States.

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