Attention and interest factors in advertising ; survey, analysis, interpretation. Foreword by D. B. Lucas.

Bibliographic Details

Main Author:	Rudolph, Harold J., 1903-
Format:	Book
Language:	English
Published:	New York : Funk & Wagnalls Co., [1947]
Series:	Printers' ink business bookshelf
Subjects:	Advertising. American periodicals.