Tested advertising copy ; 201 tests of 480 ads, with factual results in readership, inquiries or sales, and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard, and Schwerin /
| Uniform Title: | Printers' ink. |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Pleasantville, N. Y. :
Printers' Ink Books,
[1955]
|
| Subjects: |
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