Tested advertising copy ; 201 tests of 480 ads, with factual results in readership, inquiries or sales, and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard, and Schwerin /

Bibliographic Details

Uniform Title:	Printers' ink.
Other Authors:	Swan, Carroll J., 1914-
Format:	Book
Language:	English
Published:	Pleasantville, N. Y. : Printers' Ink Books, [1955]
Subjects:	Advertising copy.