M. A. M. E., market and media evaluation ; the AIA handbook of advertising to business, industry, government, and the professions /

Bibliographic Details

Main Author:	Schiller, Robert D.
Corporate Author:	Association of Industrial Advertisers
Format:	Book
Language:	English
Published:	[New York] : Macmillan, [1969]
Subjects:	Advertising media planning. Marketing.