Advertising measurement and decision making /

The entrepreneur's guide to advertising /
by: Ogden, James R.
Published: (2010)

Business-to-business advertising : a marketing management approach /
by: Patti, Charles H.
Published: (1991)

Advances in advertising research.
Published: (2013)

Changing practices in advertising decision-making and control /
by: Buell, Victor P.
Published: (1973)

Advertising and the practice of marketing /
by: Runyon, Kenneth E.
Published: (1979)

Advertising concepts and strategies /
by: Gilson, Christopher C.
Published: (1980)

Advertising and communication management /
by: Ray, Michael L.
Published: (1982)

The role of advertising in the marketing mix /
by: Buzzell, Robert D. (Robert Dow), 1933-
Published: (1971)

Advertising : a decision-making approach /
by: Patti, Charles H.
Published: (1988)

Spending advertising money in the digital age : how to navigate the media flow /
by: Pringle, Hamish
Published: (2012)

Advertising management /
by: Jugenheimer, Donald W.
Published: (2009)

Business-to-business advertising : how to compete for a $1-trillion-plus market /
by: Sawyer, Howard G.
Published: (1978)

New directions in international advertising research /
Published: (2002)

Advertising management : text and cases /
by: Anderson, Robert L.
Published: (1979)

Advertising account planning : a practical guide /
by: Kelley, Larry D., 1955-
Published: (2006)

Advertising and promotion : an integrated marketing communications perspective /
by: Belch, George E. (George Edward), 1951-
Published: (2007)

Advertising and promotion : an integrated marketing communications perspective /
by: Belch, George E. (George Edward), 1951-
Published: (2009)

Successful advertising : key alternative approaches : a management handbook of worldwide principles /
by: Davis, Martyn P.
Published: (1997)

How customers of industrial products rate advertising appeals /
by: McAleer, Gordon

Retail advertising : management and technique /
by: Haight, William
Published: (1976)

Advertising management /
by: Gilligan, Colin
Published: (1976)

Advertising management /
by: Aaker, David A.
Published: (1987)

Advertising realities : a practical guide to agency management /
by: Perrin, Wes
Published: (1992)

Handbook of research on the future of advertising and brands in the new entertainment landscape /
Published: (2023)

The Routledge companion to advertising and promotional culture /
Published: (2013)

Measuring the effect of advertising : a comprehensive approach /
by: Corkindale, David
Published: (1978)

The management of international advertising : a handbook and guide for professionals /
by: Kaynak, Erdener
Published: (1989)

Retail advertising : a management approach /
by: Gentile, Richard Joseph, 1926-
Published: (1976)

Managing the advertising process /
by: Kennedy, Sherril
Published: (1976)

Successful advertising management.
by: Obermeyer, Henry
Published: (1969)

How to promote, publicize, and advertise your growing business : getting the word out without spending a fortune /
by: Baker, Kim, 1955-
Published: (1992)

Advertising management in a digital environment : text and cases /
by: Kelley, Larry D., 1955-, et al.
Published: (2022)

How to make advertising work /
by: Durkee, Burton R.
Published: (1967)

Buy this book! : understanding advertising and getting the most out of your advertising dollar /
by: Marwah, Raj, 1947-
Published: (1991)

How to make your advertising make money /
by: Caples, John
Published: (1983)

DAGMAR, defining advertising goals for measured advertising results /
by: Dutka, Solomon, 1923-
Published: (1995)