Advertising measurement and decision making /

Bibliographic Details
Main Author:	Robinson, Patrick J.
Other Authors:	Dalbey, Homer M., Gross, Irwin, Wind, Yoram
Format:	Book
Language:	English
Published:	Boston : Allyn & Bacon, [1968]
Series:	Marketing Science Institute series.
Subjects:	Advertising. Decision making. Marketing > Management.

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