Advertising measurement and decision making /

Bibliographic Details
Main Author:	Robinson, Patrick J.
Other Authors:	Dalbey, Homer M., Gross, Irwin, Wind, Yoram
Format:	Book
Language:	English
Published:	Boston : Allyn & Bacon, [1968]
Series:	Marketing Science Institute series.
Subjects:	Advertising. Decision making. Marketing > Management.

Description
Physical Description:	xx, 103 pages ; 24 cm.
Bibliography:	Bibliography: pages 94-97.