Profitable service marketing /

Bibliographic Details
Main Author:	Johnson, Eugene M.
Other Authors:	Scheuing, Eberhard E. (Eberhard Eugen), 1939-, Gaida, Kathleen A.
Format:	Book
Language:	English
Published:	Homewood, Ill. : Dow Jones-Irwin, [1986]
Subjects:	Marketing. Service industries > Marketing. Service industries > United States > Marketing.

Description
Physical Description:	xiv, 303 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographies and index.
ISBN:	0870946137