Profitable service marketing /

Bibliographic Details
Main Author:	Johnson, Eugene M.
Other Authors:	Scheuing, Eberhard E. (Eberhard Eugen), 1939-, Gaida, Kathleen A.
Format:	Book
Language:	English
Published:	Homewood, Ill. : Dow Jones-Irwin, [1986]
Subjects:	Marketing. Service industries > Marketing. Service industries > United States > Marketing.

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