Cover Image

Innovation diffusion models of new product acceptance /

Bibliographic Details
Other Authors: Mahajan, Vijay, Wind, Yoram
Format: Book
Language:English
Published: Cambridge, Mass. : Ballinger, 1986.
Series:Series on econometrics and management sciences ; v. 5.
Subjects:
New products > Marketing > Mathematical models > Congresses.
Consumers' preferences > Mathematical models > Congresses.
Description
Item Description:Based on a conference held in Oct. 1983 at Harvard University.
Includes indexes.
Physical Description:xvi, 318 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 281-299.
ISBN:0887300766