Innovation diffusion models of new product acceptance /

Bibliographic Details
Other Authors:	Mahajan, Vijay, Wind, Yoram
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Ballinger, 1986.
Series:	Series on econometrics and management sciences ; v. 5.
Subjects:	New products > Marketing > Mathematical models > Congresses. Consumers' preferences > Mathematical models > Congresses.

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