An empirical investigation of the role of marketing in new product design /

The marketing manager's guide to new product invention /
by: Gruber, Alfred
Published: (1977)

Designing winning products /
Published: (2000)

How to bring a product to market for less than $5,000 /
by: Debelak, Don
Published: (1992)

Product marketing for technology companies /
by: Butje, Mark
Published: (2005)

Branding and product design : an integrated perspective /
by: Hestad, Monika
Published: (2013)

Planning for products and markets /
by: Foster, Douglas W.
Published: (1972)

A Guide to marketing new industrial and consumer products : 50 years of reporting new product news /
Published: (1985)

Creative product development : a marketing approach to new product innovation and revitalisation /
by: Andrews, Bryan
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Pioneering new products : a market survival guide /
by: Bobrow, Edwin E.
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Product leadership : creating and launching superior new products /
by: Cooper, Robert G. (Robert Gravlin), 1943-
Published: (1998)

Designing winning products /
Published: (2000)

Product development : a structured approach to consumer product development, design, and manufacture /
Published: (2008)

Product development : a structured approach to consumer product development, design, and manufacture /
Published: (2008)

Marketing the unknown : developing market strategies for technical innovations /
by: Millier, Paul
Published: (1999)

Product leadership : pathways to profitable innovation /
by: Cooper, Robert G. (Robert Gravlin), 1943-
Published: (2005)

The evolution of new markets /
by: Geroski, Paul
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Powerful products : strategic management of successful new product development /
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Life-styled marketing.
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Rolling out new products across international markets : causes of delays /
by: Chryssochoidis, George
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The product manager's handbook : the complete product management resource /
by: Gorchels, Linda
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Product strategy and management /
by: Berg, Thomas L.
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Consumer product development.
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Published: (1973)

The product manager's handbook /
by: Gorchels, Linda
Published: (2012)

Managing new products : the power of innovation /
by: Kuczmarski, Thomas D., 1951-
Published: (1992)

Allocating marketing expenditures : a budget forecasting procedure /
by: Friedman, Lawrence
Published: (1970)

Marketing strategies for the mature market /
by: Moschis, George P., 1944-
Published: (1994)

Managing new products : competing through excellence /
by: Kuczmarski, Thomas D., 1951-
Published: (1988)

Entrepreneur magazine : bringing your product to market /
by: Debelak, Don
Published: (1997)

Superior product development : managing the process for innovative products /
by: Wilson, Clement Card, 1933-
Published: (1996)

Value chain marketing : a marketing strategy to overcome immediate customer innovation resistance /
by: Hintze, Stephanie
Published: (2015)

Managing new products : using the MAP system to accelerate growth /
by: Kuczmarski, Thomas D., 1951-
Published: (2000)

Product development : a structured approach to consumer product development, design, and manufacture /
Published: (2008)

How to develop successful new products /
by: Patrick, Jerry
Published: (1997)

New product success stories : lessons from leading innovators /
Published: (1995)

Developing new products and services : learning, differentiation, and innovation /
by: Sanders, G. Lawrence
Published: (2011)

Journal of product and brand management.
Published: (1992)