An empirical investigation of the role of marketing in new product design /

Bibliographic Details
Main Author:	O'Neal, Larry Reynolds, 1947-
Other Authors:	Hise, Richard T. (degree committee member.), Parasuraman, A. (degree committee member.), Rose, Warren (degree committee member.)
Format:	Thesis Book
Language:	English
Published:	1985.
Subjects:	New products. Industrial design. Major marketing. Academic theses
Online Access:	Link to OAKTrust copy Link to ProQuest copy

Remote Storage

Holdings details from Remote Storage
Call Number	Status	Get It
Call Number:		1985 Dissertation O58
Notes:		Cushing Archival Copy (Library Use Only)

1985 Dissertation O58	Available