APA (7th ed.) Citation

O'Neal, L. R., Hise, R. T., Parasuraman, A., & Rose, W. (1985). An empirical investigation of the role of marketing in new product design.

Chicago Style (17th ed.) Citation

O'Neal, Larry Reynolds, Richard T. Hise, A. Parasuraman, and Warren Rose. An Empirical Investigation of the Role of Marketing in New Product Design. 1985.

MLA (9th ed.) Citation

O'Neal, Larry Reynolds, et al. An Empirical Investigation of the Role of Marketing in New Product Design. 1985.