Promotional strategy : managing the marketing communications process /

Bibliographic Details
Main Author:	Engel, James F.
Other Authors:	Warshaw, Martin R., Kinnear, Thomas C., 1943-
Format:	Book
Language:	English
Published:	Homewood, Ill. : R.D. Irwin, 1983.
Edition:	5th ed.
Series:	Irwin series in marketing.
Subjects:	Marketing. Advertising. Marketing > Management.

Description
Physical Description:	xv, 655 pages, 4 unnumbered pages of plates : illustrations (some color) ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	025602846X