Promotional strategy : managing the marketing communications process /

Bibliographic Details
Main Author:	Engel, James F.
Other Authors:	Warshaw, Martin R., Kinnear, Thomas C., 1943-
Format:	Book
Language:	English
Published:	Homewood, Ill. : R.D. Irwin, 1983.
Edition:	5th ed.
Series:	Irwin series in marketing.
Subjects:	Marketing. Advertising. Marketing > Management.

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