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Services marketing : an annotated bibliography /

Bibliographic Details
Main Author: Fisk, Raymond P.
Other Authors: Tansuhaj, Patriya S. (Patriya Silpakit)
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association, 1985.
Series:Bibliography series (American Marketing Association)
Subjects:
Marketing > Bibliography.
Professions > Marketing > Bibliography.
Service industries > Bibliography.
Description
Item Description:Includes index.
Physical Description:xxi, 256 pages ; 23 cm.
ISBN:0877571678 (pbk.)