Cover Image

Advertising : principles and management cases /

Bibliographic Details
Main Author: Dirksen, Charles J.
Other Authors: Kroeger, Arthur, 1908-1998, Nicosia, Francesco M.
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1983.
Edition:6th ed.
Subjects:
Advertising.
Advertising > Case studies.
Description
Item Description:Revised edition of: Advertising principles, problems, and cases. 5th edition 1977.
Includes indexes.
Physical Description:xiv, 622 pages, 4 unnumbered pages of plates : illustrations (some color) ; 25 cm.
ISBN:0256026467