Advertising : principles and management cases /

Bibliographic Details
Main Author:	Dirksen, Charles J.
Other Authors:	Kroeger, Arthur, 1908-1998, Nicosia, Francesco M.
Format:	Book
Language:	English
Published:	Homewood, Ill. : R.D. Irwin, 1983.
Edition:	6th ed.
Subjects:	Advertising. Advertising > Case studies.

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