APA (7th ed.) Citation

Michman, R. D., Gable, M., & Gross, W. (1977). Market segmentation: A selected and annotated bibliography. American Marketing Association.

Chicago Style (17th ed.) Citation

Michman, Ronald D., Myron Gable, and Walter Gross. Market Segmentation: A Selected and Annotated Bibliography. Chicago: American Marketing Association, 1977.

MLA (9th ed.) Citation

Michman, Ronald D., et al. Market Segmentation: A Selected and Annotated Bibliography. American Marketing Association, 1977.