Cover Image

Advertising principles, problems, and cases /

Bibliographic Details
Main Author: Dirksen, Charles J.
Other Authors: Kroeger, Arthur, 1908-1998, Nicosia, Francesco M.
Format: Book
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1977.
Edition:5th ed.
Subjects:
Advertising.
Description
Item Description:First-4th edition published under title: Advertising principles and problems.
Includes indexes.
Physical Description:xviii, 690 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 675-677.
ISBN:0256019258