Advertising principles, problems, and cases /

Bibliographic Details

Main Author:	Dirksen, Charles J.
Other Authors:	Kroeger, Arthur, 1908-1998, Nicosia, Francesco M.
Format:	Book
Language:	English
Published:	Homewood, Ill. : R. D. Irwin, 1977.
Edition:	5th ed.
Subjects:	Advertising.