APA (7th ed.) Citation

Dirksen, C. J., Kroeger, A., & Nicosia, F. M. (1977). Advertising principles, problems, and cases (5th ed.). R. D. Irwin.

Chicago Style (17th ed.) Citation

Dirksen, Charles J., Arthur Kroeger, and Francesco M. Nicosia. Advertising Principles, Problems, and Cases. 5th ed. Homewood, Ill.: R. D. Irwin, 1977.

MLA (9th ed.) Citation

Dirksen, Charles J., et al. Advertising Principles, Problems, and Cases. 5th ed. R. D. Irwin, 1977.