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Marketing : concepts and applications /

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Bibliographic Details
Main Author: Schewe, Charles D., 1942-
Other Authors: Smith, Reuben M.
Format: Book
Language:English
Published: New York : McGraw-Hill, [1983]
Edition:2nd ed.
Series:McGraw-Hill series in marketing.
Subjects:
Marketing.
Marketing > Problems, exercises, etc.
Description
Physical Description:xx, 715 pages : illustrations (some color) ; 24 cm.
Bibliography:Includes bibliographies and index.
ISBN:0070552517