Marketing : concepts and applications /

Bibliographic Details
Main Author:	Schewe, Charles D., 1942-
Other Authors:	Smith, Reuben M.
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1983]
Edition:	2nd ed.
Series:	McGraw-Hill series in marketing.
Subjects:	Marketing. Marketing > Problems, exercises, etc.

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