Financial institution marketing : strategies in the 1980s /

Bibliographic Details

Corporate Author:	Consumer Bankers Association
Other Authors:	Berry, Leonard L., 1942-, Donnelly, James H. Jr
Format:	Book
Language:	English
Published:	Washington, D.C.: Consumer Bankers Assn., [1980 ]8 500 Papers from a workshop held in Charlottesville, Va. on 20, 1979 and sponsored by the McIntire School of Commerce, University of Virginia and the American Marketing Association.
Subjects:	Marketing.